Digital Marketing / Advertising / Online Marketing are probably the most used terms of the industry today. However, it is sadly just a lot of jargon for most of those who hear it and employ it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s business customer? We’re here to break it down for you personally personally in the simplest words possible.
Online Marketing is solely marketing of your items onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience easily.
That is it. That is what Online marketing may be. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is absolutely. Digital / Internet marketing is really a wider concept than the social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. via the internet. However, there are other platforms that are categorized as digital marketing except social media traffic generation.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of your product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a way of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. This is often a way to get higher rankings in the search results on search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every web marketer as it can help stand out on the list of sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple times. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy these so as support keep reminding them with regards to their visit to the cost.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a big digital / Web marketing experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771